Why is it important for dealers to inform buyers about warranty options?

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Informing buyers about warranty options is crucial because it enhances buyer satisfaction and provides protection for their investment. A warranty typically offers assurance that the home and its components are covered for a certain period against defects or issues that may arise after purchase. This knowledge can help buyers feel more secure in their investment, knowing that they won't face unexpected expenses due to repairs shortly after they move in. By clearly communicating warranty options, dealers build trust with their customers, contribute to a positive buying experience, and ultimately foster customer loyalty. This focus on customer satisfaction can lead to repeat business and referrals, making it a vital aspect of the dealer's role.

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